By Mike Witte, CEO and Co-Founder

When we founded Equal Parts, we had a simple thesis: find exceptional insurance professionals who solve real problems for their clients, then give them the technology platform to scale their impact. That's exactly what we found in Assurely.

Founded by David Carpentier, Assurely is an Austin, Texas-based independent agency that has built something remarkable: a proprietary D&O insurance program designed specifically for startups raising capital through non-traditional pathways. While the traditional insurance market runs away from complexity, Assurely runs toward it.

And that's precisely why we acquired them.
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The Problem: When "Standard" Insurance Doesn't Fit

If you've raised a funding round recently—especially outside traditional VC channels—you've probably experienced this frustration. You're building something innovative, and your capital structure reflects that innovation: SAFEs, convertible notes, Reg CF crowdfunding, or Reg A offerings that let you reach retail investors. Then someone asks: "Do you have D&O coverage?"

Most brokers take one look at your cap table and say some version of: "This is too complex. We can't help you." But here's the thing: this isn't "complex" fundraising anymore. This is just how founders raise capital today. The insurance industry simply hasn't caught up.
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Enter TigerMark: Purpose-Built for Modern Fundraising

Rather than accept that certain companies were "uninsurable," David and the Assurely team created an entirely new solution. TigerMark is a proprietary D&O program designed specifically for startups raising under Reg CF, Reg A, or Reg D - 506(c). It's not a workaround or a reluctant compromise—it's purpose-built coverage that protects both founders and investors in today's funding landscape.

It's the only program of its kind, and it fills a critical gap that the rest of the industry continues to ignore.
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Why This Matters to Equal Parts

David Carpentier exemplifies what we mean by equal parts innovation and relationships. When faced with a problem the industry said couldn't be solved, he didn't accept that answer—he built a better solution. But like many exceptional independent agents, David was constrained by the operational reality of running an agency: disconnected systems, manual workflows, and administrative tasks that pulled him away from client work.

This is exactly the problem Equal Parts was built to solve.
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Technology That Amplifies Excellence

By integrating Assurely into our AI-powered platform, we're eliminating the operational friction that holds great agents back. David and his team can now focus entirely on what they do best: solving complex insurance challenges for founders who need creative solutions. Our connected systems automate the administrative burden while preserving what makes Assurely special—the deep expertise and personal advocacy that clients need when navigating non-traditional fundraising.

This isn't about replacing human judgment with algorithms. It's about using technology to amplify the power of great professionals.
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What This Means for Founders

If you're raising capital through crowdfunding, Reg A, or other non-traditional pathways, you now have a clear answer when someone asks about D&O coverage. You have TigerMark—and the team behind it. More importantly, you have proof that the insurance industry is finally catching up to how founders actually build companies today.
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Building the Platform for Tomorrow

Combined with our first acquisition, Lumen Insurance, Assurely helps us serve virtually any emerging company:

1. ‍Lumen brings deep expertise in serving venture-backed tech startups throughout their entire lifecycle.‍
2. Assurely adds specialized solutions for companies with complex capital structures or non-traditional funding. Together, they form the foundation of what we're building: a technology-enabled platform where exceptional insurance professionals can scale their impact without losing what makes them exceptional.

We're not just acquiring agencies—we're creating a new model for how insurance should work in the 21st century.